Om Malik has died

(om.co)

926 points | by minimaxir 14 hours ago

78 comments

  • jmsflknr 6 hours ago
    About 11 years ago, I cold-emailed Om for his guidance. I was an absolute nobody, living thousands of miles away. Not only did Om patiently explain how I should think about my career, he kept in touch over the past decade checking in on how I was doing. I left journalism last year to do something else -- coincidentally, again, following Om's footsteps -- and had been meaning to write a long email, sharing so much. I deeply regret missing the chance to have another conversation with him.

    Om has been deeply impactful to my journalism career and beyond. He was way too kind and leaves a big vacuum.

    • appstorelottery 3 hours ago
      "Om patiently explain how I should think about my career" - care to share what Om explained to you?
    • artur_makly 1 hour ago
      Say more..
  • aanet 13 hours ago
    Oh wow. What?! Just this morning I had an occasion to go thru his site/blog.

    Still can't believe it. 60 is too young.

    I met Om finally in 2013-ish at one of his GigaOm events in the SF Bay Area. Before that, I had been a long time reader of his GigaOm blogs and other writings at Fast Company, Red Herring, Light Reading, and elsewhere, including his book Broadbandits. He was one of the few bloggers / reporters who wrote it as he saw it; his takes were often brutally honest and pointed. He called upon the excesses of various telecom execs during the dot-com and telecom bust of 2000-2001/2. His book Broadbandits is basically an invective of the go-go days of telecom companies' incestuous deals (now seen in the AI companies too).

    I had a few more occasions to meet him at dinners around the Bay Area. He was always gracious, and listened intently to what people said. As a venture partner, he focused on the people (founder) and their stories much more on the businesses.

    I had heard about his troubles with his heart (~age 40-ish), which made him turn his life around to focus on only a few things that brought him joy - writing, photography, travels.

    He will be missed. RIP, Om.

    --- (Update: the book is Broadbandits (not Telecom Bandits, as I mistakenly wrote)

    • glohbalrob 11 hours ago
      The guy was legit awesome and so kind. I have similar experience
    • dlev_pika 8 hours ago
      My GigaOm backpack is still going strong - good merch
      • swyx 2 hours ago
        what brand?
  • nikcub 11 hours ago
    This is devastating. Om was the godfather of early tech blogging and lifted up so many people around him. He was kind, caring and compassionate.

    When I first started blogging around 25 years ago, he would have been amongst the first 10 readers. He linked to me, emailed me privately with feedback, praised posts and would call bullshit when he saw it.

    He was never competitive with other blogs or bloggers and was never tied up in drama. He was very often a mediator in behind the scenes conflicts and was obsessed with truth over getting the scoop.

    He loved tech and startups and most of all loved seeing other succeed and didn't have a gram of resentment within himself.

    Everybody from that post-dotcom crash era of tech owes Om a large debt of gratitude. He will be missed. RIP Om.

  • jeffiel 35 minutes ago
    I’ll share my favorite Om story.

    It was 2010 and we were launching Twilio SMS. I went over to his office to pitch him the story, hoping we would cover the launch. He listened for 10 minutes while I walked through it, then said

    “Yeah yeah I’ll write about it. But I want to talk about your health. Are you taking care of yourself? You could lose some weight…”

    He wanted everybody to learn from his health journey. While mostly I wanted him to cover our news, and it was terribly awkward… walking home, I realized it was nice to be seen as a person not just a founder, a startup or a tech story.

  • cobbzilla 12 hours ago
    GigaOM was truly awesome at its best. Om was a special guy, I met him a few times during my years in the Bay Area. He really embodied that selflessly-helping side of the Valley: helping others with no expectations, just because it’s good. He helped one of my startups get some exposure. I keep trying to pay it forward. I will miss him.
    • profsummergig 10 hours ago
      "the selflessly-helping side of the Valley"

      Never having lived in the valley, I've struggled to understand what it means.

      Can anyone share some examples?

      • mikeyouse 9 hours ago
        There is a really tremendous streak of people helping people with no strings attached that I hadn’t found anywhere else I’ve lived. Especially but not exclusively on the engineering / product side - for a long time you could take a greyhound to Soma and have a couch to crash on and a job interview lined up without knowing anyone. Introductions are made without a second thought (extremely contrary to my east coast experience where to get an intro, it must be “worth” something to the third party), it is (was? I moved away a few years ago) an extremely special and collaborative place.
        • sokoloff 4 hours ago
          As a life-long east coaster, I am reluctant/unwilling to make an introduction of someone I don’t know at all. It’s not that I have to get something of worth to make an intro, but I think my intro carries an implied vouch (at least a tiny one) and I can’t do that if I don’t know you.

          If I know you and can actually vouch for you, I’ll happily make any intro where I stand to gain nothing.

          I somewhat frequently get a cold outreach asking me to recommend someone I’ve never met to something/someone I know and I can’t understand how that ever works.

          • hnmullany 1 hour ago
            I think the strength of the "vouch" is understood to be much weaker in Silicon Valley - it's more like - I've talked to this guy for 30mins to an hour and I can vouch that he (or she) is not a waste of time for you to talk to them for a similar amount of time. It's not a vouch that they're the next Steve Jobs or you have diligenced their background.
        • brtkwr 5 hours ago
          Does that not extend beyond tech founders? I hear that SF has one of the highest rates of homelessness...
          • Dumblydorr 13 minutes ago
            It’s a fair point about the valley’s tremendous wealth and problems, but what would Om say? It’s a little off the topic of remembering his life and work?
          • znpy 11 minutes ago
            > I hear that SF has one of the highest rates of homelessness...

            My understanding is that homelessness in California is a business similar to dating apps (tinder etc).

            If dating apps would actually find you a partner, they would all go out of business. So dating apps mainly keep you on the hook, fishing for subscriptions.

          • xp84 5 hours ago
            Not even the richest person can simply cure thousands of people of addiction and set them on the right path in life. If you want to prove me wrong, surely even with non-millionaire resources, you could afford to just take in one into your home, feed them, and fix their problems. I’ll be genuinely glad to be proven wrong.
            • goosejuice 2 hours ago
              You don't need to cure everyone to improve the homelessness situation.
      • cobbzilla 1 hour ago
        When I was first trying to start companies, I would ask everyone for advice. Some people are more engaging and helpful than others. Some people expect something in return.

        In SV, in the 90s/00s, no one wanted anything in return. Everyone was there to help. We all understood that the entrepreneur’s path is a nearly impossible one, and if you have somehow followed it to success, you want to try to guide others to that successful place.

        After ~20 years I’ve left SV but I retain the mentality :) AMA

      • 650REDHAIR 8 hours ago
        There’s a large group of people who want to help and see you succeed- even if it won’t benefit them directly.

        I stepped away nearly a decade ago so I don’t know how true that is for the tech “scene” today, but it was really great and inspiring for a very young transplant like me.

      • Avicebron 9 hours ago
        Not technically the valley but I crashed on couches in sleepy hollow and san rafael before I started making money out in the Bay.
      • goodpoint 3 hours ago
        "valley" and "selfless" in the same sentence is surprising...
        • cobbzilla 2 hours ago
          sad but that’s why I left. To use a tired DnD analogy, SV used to be kind of a chaotic/neutral place, I liked that. We all helped each other. Now it’s lawful/good but good implies moral choices, many of which I agree with but for some disagreement means shunning. So I left.
  • bravura 13 hours ago
    "I like to write like a human, steering clear of jargon and B-school speak."

    https://om.co/about/

    https://om.co/2020/07/30/write-like-a-human/

  • LeonB 21 minutes ago
    Om shared with me some very personal thoughts and I think I’m not alone in considering his loss immeasurable.
  • UqWBcuFx6NV4r 11 hours ago
    Very sad reading his penultimate blog post: https://om.co/2026/06/08/taking-a-few-days-off/
    • Dumblydorr 11 minutes ago
      Sounds like he was reading something he enjoyed in the last few weeks, I hope.
    • ufocia 7 hours ago
      In retrospect sounds like he may not have been 100% honest, perhaps not even with himself.
      • wholinator2 6 hours ago
        Health can change quickly, without warning or recourse.
      • benj111 2 hours ago
        TBF it isn't really any of our business. Do we know what happened? This could have been going on for years. My best friend, had Parkinson's, so death was always on the cards, it was still sudden when it actually happened.

        And I appreciate the understatement in "Taking a Few Days Off", I'd put that on my headstone.

      • djmips 5 hours ago
        Optimism is not dishonesty
  • anildash 3 hours ago
    He was a genuinely good person, and a genuinely honest voice, in an industry that had very few back when he was one of its pioneers, and has far, far fewer of those things today. A lot of people will write nice words about Om, and he deserves them, but a lot of those people won't necessarily live the values that they admire about him, because that's a lot harder to do.

    He was unfailingly kind, but he did not ever compromise on doing the right thing, or calling out moral failings. It's a wonderful tribute to him to see so many people talk about how Om supported them, or opened doors for them, or lifted up their careers; I think the thing we owe him is not just to carry that work forward, but to do it with the same character, conscience and consistency of principle that he did.

    • swyx 2 hours ago
      what are your best Om stories?
  • gkoberger 11 hours ago
    Wow, Om was one of my first bosses. It’s hard to separate my memory of him from the era; he defined it. I have such nostalgia for both. He loved tech and startups… not buzzy tabloid stuff, but true journalism. A lot of people may not know GigaOM, but he helped shape a generation of tech.

    Thanks for everything, Om. I was a fan before I worked for you, loved my time on Pier 1 in SF, and have always appreciated your steadfast love for technology.

  • rdl 13 hours ago
    I still remember him being one of the best writers about tech (a bit more than "journalism" in that a lot of it was of more evergreen value...) from the dotcom boom and then the peak "interesting" web apps period (2004-~2015 or so, when AJAX/etc was still new, and things hadn't calcified so much). Didn't know about his later health issues, I assumed he had just moved on to other interests naturally. RIP.
  • russelldjimmy 9 hours ago
    I’m too young and too far away from the Valley to have ever met Om or been influenced by his early blogging work. However, I have avidly followed his blog ever since I came across it maybe 10 years ago. I love his writing. So crisp and honest, yet it had depth. His blog was one of the few I’d look forward to every day. I was waiting for him to return after he promised he’d do so in his last blog post. I certainly didn’t expect this. Om Shanti, Om. You will be missed.
  • tetrisgm 4 hours ago
    Oh no. Rest in peace Om. We interacted a few times back in the Web 2.0 back when I’d write for ReadWriteWeb.

    You were one of the sharpest writers in the scene. You understood product, builders. You had empathy, and so much less ego than everyone.

    I always looked up to your insights. I knew that you took the time and care to think. Thanks for sharing all that.

  • pjg 4 hours ago
    I interacted with Om a few times. Genuinely good soul. I met him a while back - about ~15 years or so. In spite of his busy schedule he took time out to speak with me. Gave me some valuable tips on startup world. I don't say this about a lot of people but the world is less of a place without Om. You were way too young to leave us Om. I will miss you.

    Sidenote: In the heydays i.e. about 15-20 years back or so Techcrunch and GigaOm were competitors. Techcrunch was founded by Michael Arrington, known for his brusque and no holds barred blogs and barbs. He would roast his competitors alive, if he could. Well, all except Om. For Om, Micheal had nothing but praise.

  • ssorc 10 hours ago
    A tragic loss. Amongst his many other talents, Om was a wonderful photographer; you can see some of his photos at Glass: https://glass.photo/om
  • tomaskafka 3 hours ago
    I paused to read whenever a new Om’s essay popped up in the RSS feed; for me, Om was an uniquely observant voice of tech, who never compromised and always looked at the world from a human perspective.

    This has been one of my favorite ones, reminding us to simply remain human in the face of incentive systems pushing us away from that goal: https://om.co/2026/04/08/banksy-satoshi-the-unmasking-impuls...

    Om was attentive to details and generous to share - when he discovered my weather app (https://x.com/om/status/1579948290745176064), he was so kind as to write a whole article about it, without me asking for it in any way: https://om.co/2022/10/11/weathergraph/

    I was so proud to be able to send Om a lifetime license. I wish he had gotten several more decades of use out of it.

    Thank you, Om!

  • jmspring 13 hours ago
    I liked the mid-2000s, gigaom and techcrunch actually had articles worth reading (not all, TC got sorta gossipy rag at one point). Om's were generally well thought out.
  • fmajid 10 hours ago
    Om and I went a long way back. I tried to convince him RSS was the way journalism could escape capture by Big Tech. In retrospect, showing him the ad-blocking features of my feed reader might not have been the most persuasive...

    He was a tremendously funny character. What's little known about him was he was a bag fiend just as much as a camera lover. A big chocolate enthusiast as well, until his heart troubles forced him to be more careful.

    You will be missed.

    • meindnoch 3 hours ago
      A bag fiend?
      • fmajid 1 hour ago
        Someone who enjoys collecting backpacks, briefcases, messenger bags etc. I recall meeting him by chance near South Park and comparing notes on our bags of the day.
  • kami23 9 hours ago
    I remember watching GigaOm on Revision3 back in the day, I think I stumbled upon it via Diggnation... nope I think it was CrankyGeeks actually.

    It was the first newsletter I actually subscribed to back in the day! Sad to hear about his passing, his appearances on podcasts introduced me to the more business side of tech where I was just a hobbyist teen at the time.

    RIP

  • apgwoz 9 hours ago
    So sad. :(

    Om was off my radar for the last 10 years or so, and then I recently encountered an article he wrote (https://om.co/2023/02/05/why-modern-leica-m-is-a-great-lands...) about his adoption of Leica M cameras. He had a wonderful eye: https://www.photosbyom.com/

  • rmason 13 hours ago
    I started out as journalist so I always appreciated great writing when I reinvented myself as a tech entrepreneur. There were three writers beginning in the nineties who were my tech troika: Kevin Kelly, George Gilder and Om Malik. Sadly now the only one still writing regularly is Kevin Kelly.
  • photomatt 7 hours ago
    I really encourage people to go through his writing, there's a lot of wisdom in there.
    • janvdberg 4 hours ago
      Im sorry for your loss Matt.
  • wnevets 12 hours ago
    > Malik was also a frequent guest on the former CrankyGeeks podcast with John C. Dvorak.

    That takes me back, he was always great on that show.

    • brandonmenc 8 hours ago
      Too bad they had a falling out when Dvorak questioned the logic of hiring Vivek Kundra (remember him? of course not!) as the nation's first CIO.
      • wnevets 8 hours ago
        > (remember him? of course not!)

        I long for those days.

    • UqWBcuFx6NV4r 11 hours ago
      Someone needs to even out Dvorak!
  • andyjohnson0 4 hours ago
    I never met or knew him but, like many here, I've been following his blog for a decade or so. By impression and reputation he was a kind, thoughtful, and creative soul who did good by the world - and I'm saddened that he has gone. My condolences to his friends and family.
  • gexla 9 hours ago
    Nostalgic post from back in the day when he wrote an RIP post for a friend, Dean Allen.

    https://om.co/2018/01/18/dean-allen-rest-in-peace/

  • mmastrac 5 hours ago
    Om Malik was the guy who had the biggest influence on the direction of my life, by far. It was through him I met Naval Ravikant in 2007, and then through Naval I met my co-founder that led to my startup exit in the '10s.

    Luck surface area. I really owe so much to Om. I really can't imagine where I would be without that chance.

  • lmeyerov 4 hours ago
    We almost went with Om for our seed round, and he remains on my list of "one of the good ones". It's rare to meet folks where that becomes so apparent so quick.
  • thunderbong 7 hours ago
    I had started blogging (on blogspot!) those days and like many others, I also used to follow Om's articles on RSS.

    I still remember very clearly coming across his article where he had linked to my blog. I felt on top of the world! Because why would a renowned SV journalist link to a lowly blog?

    I'm quite sure that my reason to continue blogging over all these years can be attributed to that small gesture.

    Just the title here has me transported to a time and place long forgotten.

    Thank you, Om.

  • imartin2k 3 hours ago
    Sad! He (and Michael Arrington) were the first two tech bloggers I read religiously back in the web 2.0 days. Had Malik’s personal blog in my RSS feeds until now. It has been only a week or so since I read his last post.
  • embit 1 hour ago
    What a great loss. Thank you for your writing and photography
  • chupchap 8 hours ago
    I used to be tech-journalist in an earlier avatar and Om was someone who I always turned to for inspiration and context. I learnt a lot from the way he wrote, thought and perceived the world of technology. Om shanti, I wish you a great new beginning.
  • martinald 12 hours ago
    Really sad. I grew up reading his writing. I emailed him some thoughts on one of his blog and he immediately replied in a lovely way very recently. What a shock and a loss.
  • wejick 9 hours ago
    GigaOm was one of the early publications that my younger self enjoy to follow, it was a good formative years. Later I knew when it got acquired that the OM of GigaOm was from its founder.

    rest in peace

  • asah 12 hours ago
    Om had grace, and will be missed by many.
  • rgrieselhuber 8 hours ago
    Very sad, feels like an end of an era.
  • pknerd 3 hours ago
    Sad and shocking.

    Many of us grew up reading GigaOM in the early 2000s when I was new in CS.

    Condelence with his family

  • dr_ 9 hours ago
    Sad. I remember first meeting Om in NYC, just as he was getting ready to move to the Bay Area and before his blogging career took off. As a side gig, he was one of the originators of the South Asian social scene (desiparty.com). Spoke with him briefly and just remember him being nice and friendly. RIP Om!
  • fgblanch 13 hours ago
    My condolences to family and friends. Om writting has always been a reference since Web 2.0 era. Also enjoyed his photographabout friends and travel. Sad news RIP
  • alanmoraes 4 hours ago
    On its launch, GigaOM had great influence in Brazil's Porto Digital startup scene back in the days.

    RIP

  • jonah 13 hours ago
    Oh, bummer. I only met with him once - a mutual friend put me in touch with him. He was wise, gracious, and generous with his time. Bon Voyage Om.
    • mik3y 6 hours ago
      I had a very similar single experience with Om: I was introduced completely randomly while he was at True Ventures; he couldn't have been nicer, more curious, or more genuine despite me almost certainly reading like a total waste of time.

      It's both heartwarming, and bitterly sad, to see so many other posters confirm he was one of the good ones.

  • tosh 5 hours ago
    fondly remember meeting Om many years ago

    I was so anxious I couldn't sleep the night before

    then in the morning when I walked up to true ventures I was such a sleep deprived mess I worried I will just waste his time

    he was a bit surprised and humored, I think, we grabbed some coffee and had a great conversation

    ty for your kindness

    RIP Om

  • tonyvince7 5 hours ago
    Requiem aeternam dona eis, Domine, et lux perpetua luceat eis. Requiescant in pace. Amen.
  • mehulashah 4 hours ago
    The first and seminal Indian tech blogger. I looked up to him. RIP.
  • jnaina 9 hours ago
    RIP Om. One of truly honest voices in tech journalism. You will be missed.
  • steveBK123 13 hours ago
    Very sad to hear.

    He had a great creative spirit between business ventures, writing and photography.. a man of many talents.

  • sneak 8 hours ago
    Take care of your heart, people. If you smoke, quit. If you eat a high cholesterol diet, change it. If you don’t exercise, start.

    Heart disease sneaks up on you, and it can happen to anyone. There are frequently no warning signs, as without an angiogram, there’s no clear indicator in normal checkups (EKG can look normal the day before MI, coronary arteries are the same density as surrounding tissue on normal no-contrast xray).

    Most people’s very first sign that they have heart disease is a totally unexpected first heart attack. 60% of them die of it, within minutes of their first symptom.

    If you have familial history, be extra careful. There are new groundbreaking drugs like Repatha that can slow the progress a TON.

    You aren’t special, it along with cancer are the #1 cause of non-accidental death if you make it to adulthood. It doesn’t discriminate.

    • __patchbit__ 7 hours ago
      A handful of unsalted nuts consumed daily helps the heart.
  • psadri 5 hours ago
    I met Om once in SF over a meal. I could tell he was a kind soul. RIP.
  • drob518 9 hours ago
    So sad. I first met Om in 2001 or so. I pissed him off because I wouldn’t meet with him to do an interview for our startup. He always loved getting the early scoop and we weren’t ready for any publicity. In later years, we would laugh about it and I gave him the early scoop on the next one. During those years he became a friend and we would sometimes grab lunch and chat about all manner of things, from tech to family. I dished on some of what I watched go down in the dot-com bubble for his Broadbandits book. Later, I would go on to write contributed articles for GigaOm. Goodbye, buddy. 60 is too young. You were one of the best. Maybe you’re getting the early scoop in a different way.
  • mehrshad 6 hours ago
    I'll repost what I wrote on his wall just now. Probably the most impactful SF/SV passing for me since Jobs.

    "I first met Om in the mid-2000s when I started in public relations. He was patient, kind – not what you’d expect from a journalist hounded by every PR agency trying to get column inches. I met him again when we were fundraising for my first startup in 2006 – he listened with intent, he provided genuine feedback, he supported us emotionally. I would see him occasionally at the odd event or two in the years that followed. He always had a smile, always gregarious, always maintained a presence without agenda – or effort, for that matter. He embodied the hidden human amid the sterility and coldness that would slowly engulf Silicon Valley in the years that followed. I’m blessed to have benefited from his kindness across the few brief interactions, and I wish his family and friends the comfort in knowing he left an outsized impact on many of us."

    The guy was a mensch. He made this space welcoming because he cared about the individual.

  • brador 2 hours ago
    Great guy. Check your bmi and fix your diet today not tomorrow till it hits normal, you’re running out of time. Cutting out sugar alone will get you half way to the target ideal healthy weight.
  • brandonb 13 hours ago
    Very sad news. :(
  • mshaler 13 hours ago
    Om was a bright light and so very kind. RIP
  • grimjeer 11 hours ago
    Black bar?

    My experience of Om was only through his written word, but a new article or post by him was a thing of joy. Not to agree with, but simply to hear a good, honest voice.

    As soon as I read this, I thought, "Wait a sec, hasn't it been a little while?" My sincere condolences to his family and colleagues.

  • Danox 12 hours ago
    Enjoyed his writing/commentary on all things tech over the years...
  • justmarc 13 hours ago
    May he rest in peace.
  • stephanerangaya 9 hours ago
    he had such a great influence on the blog community for so many years, he will be missed. RIP Om.
  • supriyo-biswas 9 hours ago
    I had only briefly heard about him in the past, but it's sad to hear he passed away.

    Revisiting some of his old writings, I see he was deeply a humanist, and I love that. I especially liked https://om.co/2026/06/07/the-myth-the-mythos-and-the-man/

  • carabiner 4 hours ago
    I just remember on a podcast, he said he thought eventually amazon would have physical stores. Listening to this I thought that sounded terribly outlandish, and so did the cohosts. Their whole deal was to make online retail so much smoother than brick & mortar. Then a few years later, amazon announced physical stores.
  • lxm 9 hours ago
    Very classy guy, sad day.
  • 1f60c 12 hours ago
    Oh my God. Oh no. Rest in peace :(
  • schappim 3 hours ago
    No black bar? I guess Om was before the mods' time.
    • ChrisRR 34 minutes ago
      I think we've reached the point where so many people who were influential in early computing are dying that HN would just have a permanent black bar
  • satyambnsal 5 hours ago
    RIP Om
  • rcarmo 4 hours ago
    Oh fuck. I used to swap notes with him every now and then, drifted away over the past couple of years. Had no idea.
  • toomuchtodo 12 hours ago
  • qaz_plm 12 hours ago
    Om, rest easy brother!
  • jacobgold 11 hours ago
    Rest in peace Om.
  • thoughtpeddler 10 hours ago
    Black bar for Om please. Truly sad for this loss, was so grateful for his impassioned writing and storytelling about our industry. You will be missed deeply Om. May there be all the pens in the world for you in the afterlife.
  • nickv 6 hours ago
    Mods, we should have a black bar for this.

    He was a deeply influential person, who also was amazingly talented and a wonderful human being. The trifecta!

    I sadly never met him, but even typing the word “was” above made me have the deepest sigh.

  • Marciplan 12 hours ago
    :(
  • javascripthater 13 minutes ago
    [dead]
  • taintlord 13 hours ago
    One of my first ever freelance clients, his site gigaom. This was back in 2009-10. RIP
    • lizardking 11 hours ago
      I remember him talking about that on This Week In Tech (Twit). RIP Om
  • liberian 1 hour ago
    [dead]
  • kevinten10 8 hours ago
    [dead]
  • jmccarthy 9 hours ago
    [dead]
  • bihhert7 10 hours ago
    [flagged]
  • itherseed 13 hours ago
    [flagged]
    • Hugsbox 1 hour ago
      Read the room, brother.
    • khazhoux 6 hours ago
      Friendly feedback:

      Generally speaking, the practice of commenting here with "I thought one thing from the title, then realized it was something else" is exceedingly uninteresting.

      In the event of a death, it is also in bad taste.

    • ElProlactin 6 hours ago
      Like, why post this?